I combine a foundation in neuroscience with a passion for design and animation, creating intuitive and impactful user experiences. Graduating with a degree in Neuroscience laid the groundwork for understanding user behaviour and cognition, offering a unique perspective in crafting designs that resonate with users on a deeper level.

Always being involved with creative pursuits outside of education, once I entered the workplace I was quickly drawn to graphic design. Upon becoming more immersed in this field I quickly discovered user-centred design. This immediately connected with me and brought together all my interests in a really exciting way. Transitioning seamlessly from a graphic design background, I delved into the realm of UI/UX design, leveraging a diverse skill set to bridge the gap between aesthetics and functionality.

Since then I have been fortunate to work with many great organisations and brands including AXA Health, Michael Page, Reed, SAP, New Balance, Bodo, Amey and UK Power Networks.

Finally, I've also developed a real love of UI animation. Motion has the capability to breathe life into designs, elevating interactions and injecting personality into digital experiences.